Display Advertising Fundamentals: Understanding the principles of display advertising and campaign objectives, including brand awareness, consideration, and conversions.

Audience Targeting: Knowledge of audience segments, including affinity, in-market, custom segments, and remarketing.

Ad Formats: Understanding responsive display ads, image ads, and dynamic remarketing formats.

Bidding Strategies: Familiarity with automated bidding strategies, including Maximize Conversions, Target CPA, Target ROAS, and Target Impression Share.